Printasha.
For Real Armenians.
We created Printasha for our beautifully contradictory, entirely one-of-a-kind people.
We made this for those who treat the daily coffee ritual as a sacred event. For those who love to complain even when everything is going perfectly fine. But most importantly, for those who become as solid as our mountains the second things get tough, always showing up for each other.
Printasha is a brand for Armenians. If you know, you know.
Our Vision.
Those Who Get It, Get It.
We just wanted to create something that feels like us. Wear it yourself, or gift it to someone you love, and let it remind you of one simple fact: there really is no better nation in the world than ours.
500+
Cups of Surj Consumed
Because the coffee ritual is non-negotiable.
350+
Things Complained About
Even on a perfectly good day.
280+
Inside Jokes
That only we will ever understand.
Wear It, Gift It, Love It.
Grab a shirt for yourself or a friend, and show off exactly who we are.